Project: AT&T's Codes of Culture Campaign
Campaign Summary: AT&T’s "Codes of Culture" campaign aimed to celebrate and honor local cultures and communities across major cities, and I was fortunate enough to have my photography chosen to represent New York City. As a resident of the city for many years, I have always been fascinated by the unique culture and energy that can be found throughout its neighborhoods and boroughs.
Under the tagline, "It's a (212) thing", my images were selected to be featured on billboards, subways, busses, and digital advertising around the city in the summer of 2019. The photos I took showcased the diverse communities and lifestyles that make up New York City. From the bustling streets of Times Square to the quieter, tree-lined blocks of Brooklyn, I sought to capture the essence of what makes this city so special.
Having my work featured so prominently throughout New York City was an incredible honor and an experience that I will never forget. It was humbling to see my images displayed on such a grand scale, and I was thrilled to be able to share my love for this amazing city with others through my photography. I am grateful to AT&T for choosing my work to be a part of their "Codes of Culture" campaign, and I hope that my images helped to inspire others to explore and appreciate the diverse cultures and communities that make New York City such a special place.